Supplier Guides
Step-by-step guides to getting your product stocked — requirements, real timelines, buyer routes and costs, for every major retailer.
United Kingdom
From the Big Four to the specialist chains and wholesale routes most brands should start with.
United States
The mass giants, the specialty chains where emerging brands break out, and the distributor route in.
Why these guides exist
Every guide here tells you the same honest thing: big retailers say yes to brands with proof. Proof comes from getting stocked somewhere smaller first — independents, wholesalers, specialty chains — and showing up to the buyer meeting with sell-through data. Spottail exists to shortcut that grind.
Use these guides to understand each retailer's requirements, timeline and route in.
One product profile on Spottail Source, in front of the buyers and retailers looking for what you make.
Spottail matches you to the stores most likely to stock you now — the track record big buyers ask for.
Create your product profile on Spottail Source and get matched to the retailers and distributors most likely to stock you — contacts included.